The executive director of Roc Nation, Desiree Perez is at it again as one of the music industry’s key players in providing expansion opportunities for musicians. In fact, in a latest report from Running Lip, Desiree Perez, the reports say, is successful in paving way for a substantial amount of returns from an investment in Rihanna’s recent tour called “Anti” and read full article.
Desiree’s successful negotiation skills were able to land a $25 million capital from Samsung to help in promoting the tour. With this collaboration, Rihanna has been able to keep her reputation as one of the industry’s most bankable artists with A-list skills, impressive following and fantastic ability to return the investors’ financial trust and what Desiree Perez knows.
With the partnership between Rihanna and Desiree Perez, it’s easy to see how a collaborative effort between women would prove profitable even in the music industry. Indeed, Desiree has been a key element in the success of Rihanna’s musical career. No wonder Desiree is always part of Rihanna and other celebrities’ inner circle and Desiree Perez’s lacrosse camp.
Who Is Desiree Perez?
Desiree Perez is the renowned and influential talent development manager who has continuously proven herself as the industry’ prime movers for many artists’ career, including Jay Z and Rihanna. Her partnership with Jay Z for over twenty years has earned her the reputation as the woman who can crunch numbers and return the investors’ capital with the projects she has with the artists.
She now runs SC Enterprises and has played hand in negotiating for the profitable tour project with Rihanna with Samsung. She is also responsible for overseeing the operations of Roc Nation, a collective that deals with the management, marketing and publishing of artists’ material.
Desiree “Des” Perez attributes her success in business decisions to her confidence and no-nonsense dealings with bankable artists and executives.