Reinventing Itself: Fortress Investment Group

Fortress Investment Group has been in the business of high-end finance for twenty years. The company was founded in 1998 by three friends named Wes Edens, Randal Nardone, and Peter Briger. The company helps high-end businesses get the capital they need to get off the ground. The company was solid for a few years and then went public on the New York Stock Exchange. This helped raise the bar for the company for the next couple of years. The company tried to sustain itself through tough times and then was bought by a Japanese company called Softbank. Fortress International is still an independent entity of its own even though it is owned by Softbank.

Fortress Investment Group has as of the last couple of years, been able to get back on their feet. Now the company is heading in a new direction in order to stay ahead of the game. According to TheRealDeal.com, the company is taking a chance by creating two real estate funds. By raising the money now, Fortress Investment Group can buy real estate and the second fund will be strictly used for the lease of airplanes. The company wants to take the opportunity to expand on the private equity side of the business.

Speaking of properties, Fortress Investment Group just purchased one of the most lucrative places on the market today. The company just bought aTiffany’s building in Florida for twenty million dollars. The building was expected to sell for double that price but due to market conditions, that price was not feasible. A company called Madden Family Associates had owned the building for several years and wanted to plan for the long-term. Now that Fortress owns the building, it can offer more services to their customer base in the Florida area. It is taking things one step at a time.

Fortress Investment Group is reinventing itself for the future. By taking chances in their areas of expertise the company can expand their bases and explore new opportunities. For a high-end business like this one, an opportunity is the best thing going for it right now.

LinkedIn: https://www.linkedin.com/company/fortress-investment-group