Lori Senecal graduated from McGill University. She is the former president of McCann Erickson’s New York office and has worked with Coca-Cola and also Xbox in creating advertising campaigns that are highly successful. She is well known for her creativity and unique styles, and an ability to focus on challenges. Lori Senecal has had great input for businesses like American Express, HomeGoods, Vanguard, among others. Due to her leadership, KBS has grown to be a global agency having over 800 employees.
Several years ago as then head of KBS, Lori Senecal offered the employees a course covering venture capital. This was an initiative to ignite her employees’ entrepreneurial spirit so that they take part in shaping KBS business model. Using employees to create change within an organization is an idea that managers have always had but rarely implement. Turning an organization’s employees into innovators demands much more than giving them motivational talks.
City lights https://t.co/xjhGJmZt5H
— Lori Senecal (@digitalori) December 21, 2017
These types of conversation are two-way and should be structured by the organization’s management to elicit ideas relevant to its services. They should be on-going at all times to ensure changes are not just foisted, but also co-developed by both employees and management. Researchers support Loris sentiments on strategic conversations. From their observation of innovation efforts initiated by Red Hat and other organizations like Rite-Solutions, they found that factors that led to successful results were:
Strong visions with no solutions
Strategic conversations can only take place once management has offered strategic guidance and posed problems to be solved. However, they let employees come up with ideas on how to solve these solutions, either as an individual or as a team.
To ensure that the employee’s ideas get developed or spotted, discussions about the solutions should be held in a structured forum by the creation of discussion frameworks. This can be in the form of having ‘innovation days.’
Management should offer employees guidance, resources as well as mentorship opportunities. They should also ensure other employees ideas don’t get shut down. Employees who fail should not be penalized. You can visit her website lorisenecalglobalceo.com