In the 21st-century, the Fabletics brand has identified the need for a more impressive way of examining and reporting customer reviews which are used by the company to show just how impressive its reputation has become since the brand was established in 2013. The future of Fabletics is of great importance to founding partner, Kate Hudson and her fellow partners in the brand, Don Ressler and Adam Goldenberg who operate Fabletics through their TechStyle investment company. Over the course of 2017, Fabletics has taken a chunk out of the market share of Amazon in the fashion and athletic wear sector which has remained largely unchallenged for a number of years.
More than ever in modern history has the customer review become a major part of the decision-making process for those looking to complete the Fabletics lifestyle quiz and beginning their journey towards becoming a member of the brand. The lifestyle quiz has become one of the most important aspects of the growing reputation of the Fabletics brand which has used the high customer ratings associated with its lifestyle quiz and customer service department rating highly among those providing customer reviews across the course of the short life of the brand.
Customer reviews now play an important part in the decisions taken by the majority of customers to complete a more informative decision which will be completed in a way which is held as similar to the referral of a family member or friend. It may seem shocking but an amazing 84 percent of people interviewed respect customer reviews to such an extent they base their decision on the word of others in 2017. This figure is reported to have risen each year as the Online community continues to grow and provide a glimpse into the lives of others for those new to Fabletics.
The launch of the Demi Lovato range of clothing from Fabletics in 2017 did not see Kate Hudson take a side role as the main brand ambassador for the company but instead saw her take center stage introducing the singer at a press launch for the range. All businesses undergo some teething troubles in their first years in operation with Kate Hudson making the decision to work with the management of the brand to build a better customer service department and ensure stock levels are known at all times to make sure all sales can be shipped within the allotted time.