EOS lip balm from Pop Sugar has undergone a major glow upfor its new vegan crystal lip balm. This lip balm is wax-less meaning you do not have to contend with that sticky feeling on your mouth as is the case with other lip balms. In this latest launch, EOS has gone for a completely see-through, and futuristic revamp, making this the craziest signature change the brand has ever gone through. Instead of its sleek, spherical shape, EOS has gone for a new pyramid-shaped container. Once you get accustomed to this sleek, new packaging and open it to view what is inside, it only gets better. Inside is a crystal clear, hypoallergenic salve made of a natural blend of sheer butter with coconut, and castor, avocado and sunflower oils. The lip balm is available in two flavors: Hibiscus Peach and Vanilla Orchid, created to hydrate your mouth while giving you a stylish finish to your chosen look. Above all, the lip balm is retailing for $5 only, making it more affordable compared to your lunch.
How EOS Took Over the Lip Balm Industry
Approximately eight years ago, no one would have guessed how fast the lip balm market would be transformed. Old industry players like Chapstick had boring cylindrical packaging for lip balm, which also came in a tasteless original flavor. The best flavors of lip balm you could get at the time were cherry or mint, limiting consumers’ choices until EOS joined the market (makeupalley.com).
With the entry of EOS into the market, the industry has undergone a major revamp. Specifically targeted for females, the brand has changed how women relate to lip balm. It is now a source of joy and a pleasure to apply. Instead of going with traditional cylindrical packaging, the brand opted for pastel-colored orbs of lip balm. It also introduced a myriad of flavors such as grapefruit and honeydew that had never been seen in the market before. The company continues to work on new collections to ensure consumers get variety on the shelves.