EOS Review: New Vegan Lip Balm

EOS (Evolution Of Smooth) has done it again. After entering the highly competitive lip balm market seven years ago and scoring big, they have taken the shelves by storm with their new vegan line. This purely organic lip moisturizer now has no beeswax in the clear formula. Vegan flavors Hibiscus Peach and Vanilla Orchid include coconut, shea, jojoba oil, and antioxidant-rich vitamin E. The vegan formulas have no petrolatum or wax ingredients and are hypoallergenic.

They sold out of these vegan balms the first day they were listed on their website, refer also to usmagazine.com. The clear, organic, and completely animal byproduct-free lip balm is packaged in its recognizable egg-shaped container. Retailers such as Walgreens, Walmart, and Target carry EOS products or you can order online at their website.

EOS proved seven years ago that the market was ready for a change by challenging the hold Chapstick and Blistex on the lip balm market and they haven’t looked back. Even celebrities such as Miley Cyrus, Kim Kardashian, and Christina Aguilera latched on to wearing honeydew and grapefruit flavors in their egg-shaped packaging when they were first introduced. Today EOS is the second leading lip balm with Burt’s Bees leading the market. Check out allure.com to see product features.

Sanjiv Mehra and Jonathan Teller, co-founders of EOS, focused on millennial women between the ages of 25-35 as the market target. As an appeal to the five senses, they were to feel comfortable in the hand, have appealing and soothing colors that capture the eye, a pleasingly unique taste on the tongue, smell delicious, and make that assuring clicking sound when closing the orb.

The company has expanded over the years to include new flavors and other care products, read more. All of the EOS products are competitively priced, high quality, and offer good value. This is the lip balm that makes you smile for a good reason.

Purchase your EOS lip balm here on https://www.amazon.com/EOS-Balm-Sweet-Smooth-Sphere/product-reviews/B0021YV3CW