Trying to understand the psychology behind the reasons people spew a lot of hate about businesses online is not the job of an entrepreneur. Entrepreneurs are best served running their businesses and leaving psychoanalyzing to professionals. Entrepreneurs do, however, have to manage their businesses and maintain a positive brand image. These steps often lead them to questions about online haters. Entrepreneur.com has written an article that doesn’t get into the mind of the hater, but it does help assist entrepreneurs in dealing with them.
Following Entrepreneur.com’s advice on dealing with haters and visiting searchcleanup.com to clean up negative articles online are two beneficial steps to take when overwhelmed with bad reviews, snark, and online poison.
If there was one major bit of advice to offer, it would be haters are second place in line behind customers. Entrepreneur.com greatly stresses the critical need to avoid getting into any online dialogues with haters.
A wiser and better plan is to reach out to customers and try and smooth over any damage online hate has created. “Offering extra value” to existing customer definitely is going to be appealing. Promises of specials sales or the release of new products and services are sure to refocus the attention of customers. Business owners do have to be able to deliver on what they promise. Otherwise, another controversy ends up being created.
No business owner should totally dismiss negative things published online. This is where searchcleanup.com can assist. The site reveals solutions for dealing with harmful online content in the search engines.