The EOS Lip Balm Innovation Phenomenon

The triumphant story of the previous underdog EOS Lip Balm makes every established brand name stand up and take notes. EOS, which is an acronym for Evolution of Smooth, has become the must have oral health essential for women 25-35 who are style and health conscious. For well over a century, the mundane product Chapstick was king. Attempting to sway consumers from brand loyalty is intimidating; but co-founders Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky were up to the challenge. A combination of organic ingredients, delicious flavors, and innovative packaging made EOS the second best-seller in the American lip balm industry.

The best decision Mehra, Teller, and Dubitsky made was to listen to what their target market wanted; rather than tell them. The trademark concept of rounded packaging was a game changer. Women who were health conscious despised using their fingers to apply lip balm, which is what the other brands who dared challenge the cylinder shaped Chapstick provided. EOS Lip Balm created a hygienic application, which was not as easy to lose in a purse. The organic ingredients were combined with luscious flavors, and won the hearts of style influencers and celebrities making EOS a trend with substance. Marketing collaborations with Rachel Roy and Disney made EOS not only an oral health necessity, but a fashionable commodity. For more Info, head over to evolutionofsmooth.de.

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By keeping the price point around $3, EOS lip balm stayed competitive with other lip balm brands. The road to success was not an easy one, as the startup had to gather funds and convince the corporate buyers of retail outlets of the brand value. First Walgreens, then Walmart and Target followed. Still geared toward female shoppers, the brand sells over a million lip balms per week. The use of social media, beauty bloggers, and celebrity endorsements continues to power the global momentum. Follow EOS on their facebook.com page.

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4 Celebrities Who Adore EOS Lip Balm

There is no doubt whatsoever that EOS has been a game-changer in the world of lip balm, hand lotion, body lotion, and even shaving cream. Millions upon millions across the globe love the magic of EOS products. This is why it’s no surprise that celebrities adore EOS lip balm as well.

Fergie of the Black Eyed Peas is one of the many celebrities who adore EOS lip balm. In fact, her Instagram page has a video of her applying EOS lip balm while inside of a car.

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Camila Cabello is another celebrity fan! She can be seen applying the Sweet Mint flavor on her Instagram page.

Chloë Grace Moretz has also been spotted on Instagram flaunting her favorite EOS lip balm, Pearl, which is a shimmer lip balm. According to Chloë, EOS lip balm is the only way to keep her lips moisturized in the summer heat.

Even Britney Spears is a huge fan of EOS, too! In her Instagram picture, she writes, “Just adding the finishing touches.” She is seen in front of a mirror with her lips looking flawlessly smooth. Try checking amazon.com

If celebrities enjoy EOS lip balm, then you sure will, too! Buy your own unique flavor today and post a picture of you applying it on Instagram.

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