EOS lip balm from Pop Sugar has undergone a major glow upfor its new vegan crystal lip balm. This lip balm is wax-less meaning you do not have to contend with that sticky feeling on your mouth as is the case with other lip balms. In this latest launch, EOS has gone for a completely see-through, and futuristic revamp, making this the craziest signature change the brand has ever gone through. Instead of its sleek, spherical shape, EOS has gone for a new pyramid-shaped container. Once you get accustomed to this sleek, new packaging and open it to view what is inside, it only gets better. Inside is a crystal clear, hypoallergenic salve made of a natural blend of sheer butter with coconut, and castor, avocado and sunflower oils. The lip balm is available in two flavors: Hibiscus Peach and Vanilla Orchid, created to hydrate your mouth while giving you a stylish finish to your chosen look. Above all, the lip balm is retailing for $5 only, making it more affordable compared to your lunch.
How EOS Took Over the Lip Balm Industry
Approximately eight years ago, no one would have guessed how fast the lip balm market would be transformed. Old industry players like Chapstick had boring cylindrical packaging for lip balm, which also came in a tasteless original flavor. The best flavors of lip balm you could get at the time were cherry or mint, limiting consumers’ choices until EOS joined the market (makeupalley.com).
Innovation in the Lip Balm Industry
With the entry of EOS into the market, the industry has undergone a major revamp. Specifically targeted for females, the brand has changed how women relate to lip balm. It is now a source of joy and a pleasure to apply. Instead of going with traditional cylindrical packaging, the brand opted for pastel-colored orbs of lip balm. It also introduced a myriad of flavors such as grapefruit and honeydew that had never been seen in the market before. The company continues to work on new collections to ensure consumers get variety on the shelves.
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EOS has become known for their unorthodox approach to lip balm. In keeping with their reputation for delivering products that meet the needs of today’s consumer, they created a type of lip balm designed to heal lips with the soothing properties of menthol. They chose to name this medicated balm Cooling Chamomile, because of the unique combination of menthol and chamomile it contains. While the menthol helps relieve the pain of sore lips, the extract of chamomile helps hydrate as well as reduce the inflammation associated with dry, chapped lips. Chamomile has also been shown to contain beneficial antioxidants. Other beneficial ingredients found in the Cooling Chamomile balm include vitamin E, jojoba oil and natural Shea butter.
Evolution of Smooth has several different lines of lip balms designed to address the different issues consumers might have. In addition to the Cooling Chamomile found in their line of medicated balms, this company also has a moisturizing line known as their Visibly Soft lip balms. Available in flavors such as Honey Apple and Vanilla Mint, these balms are enriched with natural cocoa butter, jojoba extract and coconut oil. They provide a deep hydrating effect to help soften dry lips.
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The team behind EOS conducted extensive research into what type of products would appeal to today’s consumer before they ever decided to create their new balms. Based on the information they obtained through survey panels, they decided to create balms that were sensory appealing as well as Eco-friendly. The result was a line of pastel colored balms containing natural plant extracts. As a company focused on customer satisfaction, they also offer their customers a full line of delicious balms made from ingredients harvested from sustainable sources. Certified as 100 percent organic, this line contains flavors such as Summer Fruit, Pomegranate Raspberry and Vanilla Bean.