Alexandre Gama has pursued his career in the advertising arts with passion and flair and it has led to great success. He started his career by pursuing his educational credentials. He received a degree in Advertising and Communications from the Armando Alvares Penteado Foundation (FAAP). With the basics in place, he stepped into the real world of copywriting. Working for Standard Ogilvy & Mather where he was a creative copywriter, he started to make his mark in the creative world. The year was 1982.
His next stop was a successful stint with DM9 where he was a copywriter and creative director. Here his work really stood out and he was the most decorated copywriter of his generation in Brazil. He continued to develop his talents in copywriting and he served in high-level corporate positions as well.
The founding of Neogama was a watershed event for Alexandre Gama. Here his career blossomed to the highest level with this high-powered agency. They grew extremely fast during the first three years of their existence and took the world of Brazilian advertising by storm. They were even awarded a prestigious Lion at the Cannes festival in their first year. This was unprecedented in Brazilian advertising.
Alexandre Gama has received numerous other awards as well. Perhaps his most famous campaign was the celebrated Rock Giant campaign about Brazil for Johnnie Walker. The work of Alexandre Gama is truly extraordinary.